Strategy & growth
Launching a new product or brand in Saudi Arabia or Egypt: a 90-day plan
Before you start: is the product actually ready?
The biggest launch mistake is marketing a product that isn't ready: not enough stock, a sales channel that doesn't work, or a team that doesn't know how to respond. A launch multiplies demand, so make sure you can serve it.
Phase one: foundation (days 1–30)
- Audience: who exactly is the first customer, and where are they?
- Message: what single promise sets you apart? A sentence anyone understands.
- Identity: name, logo, colours and tone, in Arabic and English.
- Assets: product photos, the launch video, and the landing page or store.
- Tracking: pixel, Conversions API and GA4 before any ad.
Phase two: launch (days 31–60)
| Tool | Its role |
|---|---|
| Teaser content two weeks before launch | Builds anticipation and an interest list |
| Creators | The first social proof and real experiences |
| Paid ads | Reach the wider audience quickly |
| A launch offer | A clear reason to buy now |
| PR and partnerships | Credibility and presence beyond your channels |
Phase three: consolidation (days 61–90)
- Analyse which audience and which ad brought the best customers, and double down.
- Collect reviews and experiences from the first customers.
- Start repeat-purchase programmes: follow-up messages and offers for existing customers.
- Adjust the message or offer based on customers' questions and objections.
Indicators to track weekly
- Customer acquisition cost.
- Conversion rate on the store or landing page.
- Share of customers buying a second time.
- The most frequent questions and objections.
The bottom line
A successful launch isn't a one-day event but ninety days of preparation, push and consolidation. Get the product and tracking ready first, launch with one clear message, then improve from real data.
Questions
Is 90 days enough for a launch?
For most consumer products and services, yes as a start; bigger products need longer preparation.
Should I start with ads or creators?
Usually both together: creators for credibility, ads to widen reach.
When should I judge a launch?
After 60 to 90 days, by customer cost and repeat purchase — not first-week sales alone.