E-commerce
12 quick fixes that raise your online store's conversion rate
Why start with conversion before ads?
Because doubling your conversion rate doubles sales from the same spend. Every extra riyal of ads sent to a leaky store is a riyal wasted.
The product page
- Real, clear photos from several angles, including the product in use.
- A description that answers questions: size, material, use, and what's in the box.
- The all-in price shown clearly, with tax and shipping explained early.
- Real reviews visible near the buy button.
- A clear buy button that stays on screen on mobile.
Cart and checkout
- Guest checkout without forcing account creation.
- Fewer steps: every unnecessary field raises the chance of abandonment.
- Familiar payment methods for your market, including cash on delivery where suitable.
- Shipping cost and timing before the final step, not in it.
Trust and contact
- A clear, short returns policy.
- A WhatsApp button for quick questions — many customers in the region ask before buying.
- Mobile speed: compressed images and fewer plugins.
How do you know where visitors leak?
| Signal | Where to look |
|---|---|
| Many visits, few product views | Home page and navigation |
| Many product views, few add-to-carts | Product page and price |
| Many add-to-carts, few purchases | Shipping and checkout |
The bottom line
Conversion rate is the cheapest route to growth. Start with the fixes that address the biggest leak in the customer journey, and measure before and after each change.
Questions
What is a normal conversion rate?
It varies widely by product, price and traffic source; what matters is that your own rate improves month on month.
Does cash on delivery raise sales?
Usually yes in the region, but it can raise cancelled orders; watch both.
How many fixes should I start with?
The three biggest leaks your data shows, then move on to others.